domingo, 19 de agosto de 2007

Spotdelmesagosto.007: RexonaMenPower Pamplona


La agencia Ogilvy le brinda una nueva aportacion a la publicidad global a traves de su cliente Unilever, con una idea que tiene relacion con la corriente de apoyo al medio ambiente, invertir la naturaleza de las cosas, en esta version de la pamplonada, las calles se llenan de osos, lobos y hasta rinocerontes, pero el protagonista logra vencer todos los problemas gracias a Rexona Men Power. La campana promocional, se completa con publicidad exterior a traves de displays y bus shelters, en las principales ciudades.



The Ad Agency Ogilvy gives a new contribution to the global advertising through its client Unilever, with an idea related with the nowadays idea of supporting the environment, turning the nature of things, in this version of "La Pamplonada", streets are full of bears, wolves and even rhinos, but the main protagonist pass on all the problems thanks to Rexona Men Power. The promotional campaign, is completed with outdoors advertising with displays and bus shelters in the main cities.