Spotdelmesagosto.007: RexonaMenPower Pamplona

La agencia Ogilvy le brinda una nueva aportacion a la publicidad global a traves de su cliente Unilever, con una idea que tiene relacion con la corriente de apoyo al medio ambiente, invertir la naturaleza de las cosas, en esta version de la pamplonada, las calles se llenan de osos, lobos y hasta rinocerontes, pero el protagonista logra vencer todos los problemas gracias a Rexona Men Power. La campana promocional, se completa con publicidad exterior a traves de displays y bus shelters, en las principales ciudades.

The Ad Agency Ogilvy gives a new contribution to the global advertising through its client Unilever, with an idea related with the nowadays idea of supporting the environment, turning the nature of things, in this version of "La Pamplonada", streets are full of bears, wolves and even rhinos, but the main protagonist pass on all the problems thanks to Rexona Men Power. The promotional campaign, is completed with outdoors advertising with displays and bus shelters in the main cities.

BrandoftheMonth07/07MarcadelMes: Coca Cola

La marca mas reconocida del mundo y mas valiosa del 2006 segun Interbrand inaugura esta seccion mensual de SalvadorDelMarketing, Coca Cola, quien decadas atras fue sacada del mercado por la propia empresa en un famoso error, tiene presencia en todas partes donde ya no solo apaga la sed, sino que ayuda a ser feliz. Coca Cola fue de las primeras marcas de bebidas carbonatadas en anunciarse como la solucion para el estado de animo de las personas, no solo se baso en sus atributos, es decir entro en la epoca del marketing desde hace mucho tiempo. Coca Cola es la empresa que mas invierte en publicidad global, ademas es una de las que mejor maneja la consistencia de su marca a pesar de su alcance.

The most recognized brand of the world, the most valuable of 2006 (Interbrand) is the first in this new section of the blog SalvadorDelMarketing, Coca Cola, which was taken out of the market for a new coke in a remarkable and famous mistake, have now presence worldwide, and years not just dealing with thirst, but also making people happy. Coca Cola was one of the first brands of carbonated beberages to advertise it as the solution for animic troubles, they were not just based on its characteristics, it means they were working in marketing long time ago. Coca Cola is nowadays the brand which most invest in advertising in the world, and they are one of the best brands in the consistency management aspect.

GoodPromotion: DIESEL GlobalWarmingReady

La nueva campana de la marca de Jeans Diesel "Global Warming Ready" (Agencia MARCEL PARIS) toma el lado impresionante y tragico del calentamiento global con sentido del humor y de la moda. En una original y bien realizada (Aunque quiza contradictoria) estrategia de relaciones publicas Diesel esta preocupado por la contaminacion ambiental y los cambios que esto implica al planeta. En mi opinion una campana increible, que nos muestra una optica distinta del problema del que todo el mundo habla en la actualidad, pero del que pocos hacen algo para remediarlo.

The new Diesel Jeans' Campaign "Global Warming Ready" (MARCEL PARIS Ad Agency)takes the shoking and tragic face of this problem and add a lot of fashion and a little of humor (as always). In a very original and well done (even it is quite contradictory) strategy of Public Relations Diesel is worry about the damage to the environment and the changes it imply to Earth. In my opinion an amazing campaign, that show us a different point of view of a problem we all talk about, but few take action to stop.

Spotdelmesjulio.007: Fanta Play

La nueva campania de FANTA (de la agencia Ogilvy & Mather) invita a los adolescentes a jugar, con personajes desenfadados y con spots con un toque de comedia, Fanta ya no quiere solo a los ninos mas pequenios, sino que quiere acompanarlos hasta que se conviertan en jovenes, y comiencen a tomar Sprite. Este anuncio explendidamente realizado, el primero en Latinoamerica de esta campania, la mas cara de la submarca de CocaCola, con alcance global, es el Spot de este mes.

Fanta's new campaign (Ogilvy & Mather Ad agency) invites teens to play, with cool characters and comedy spots, Fanta is not only looking for kids, but now they are trying to convince them to continue drinking fanta until they get older and start to drink Sprite. This amazing TV spot, the first in Latinamerica in this campaign, the most expensive ever for this brand of CocaCola, with global coverage, is the Spot of the month for me.