In the latest times, we have had the opportunity to see more frequently, campaigns against problems we are going through in the world, specially environmental problems, but to make one very succesful, we must take something that everyone wants to see, so we must look for a Hollywood superstar.
The new spot of charity: water, an organization started by Scott Harrison, a new yorker, who used to work for nightclubs at the big apple, is related with clean water and Jennifer Connelly, featured as one of the main videos in Youtube, this spot mainly viral spread on internet, is a good example of different work for promotion, the director of the spot is Terry George, the same of Hotel Rwanda.
In terms of the message, I think is quite good, but I would like the go even further with the problem people in need face everyday with the water, anyway I think the most important thing about this video is watching Jennifer Connelly not only working in charity add, but also, watching her like mummy in a different environment, one that is closer for common americans.
I really like the marketing of the organization, going to it's website, you can see other kind of symbols, to help to understand the problem, and make the cause more interested to help like the yellow can, an object that after Jennifer, plays a supporting role, in this spot.
http://www.charitywater.org/about/
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