The brand that was founded by Thomas A. Edison after he invented the succesful incandescent lamp, this old brand from the United States known worlwide is today also a "green" brand. In these moments where a lot of companies wants to look like green for costumers, just few like GE gets the attention, and also trust from the market in that field.
Despite this brand lacks a little bit of consistency, part of its acceptance and global positioning is this fact of being involved in lot of business in the market, from lighting to medical equipment and finance services, GE is a huge brand.
GE is also working hard in Public Relations campaings, bringing new green technologies to third-world countries like China, and investing in research and development for new power sources, in terms of quality, this brand has an experience older than 110 years. The inner marketing is other very important quality of brand, it takes labor culture, to the next level, and there's no other way for them, at the time they need to manage multicultural staff from more than 100 countries.
Reading about GE I remembered my administration suejects and books, every chapter, every lesson, is in this company profile, nothing is left behind, nothing is less important while doing their marketing.
Visit
No hay comentarios:
Publicar un comentario